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What is a Naming Check?
A naming check is an essential tool for any company operating internationally. We verify whether your brand or product name is linguistically, culturally, and legally appropriate in the target markets. This goes far beyond a simple linguistic analysis: our experts analyze whether the name could cause misunderstandings or negative associations in different languages. Additionally, we check if the name can be legally protected and if there are existing trademark rights that could cause conflicts.
Naming Management
A successful naming strategy doesn't end with a one-time review. With effective naming management, we ensure that your brand name remains successful in all target markets in the long term. We support you in continuously reviewing and maintaining your name, especially when entering new markets or when cultural circumstances change. This ensures your brand stays relevant and legally secure.
